Winning the search battle for premium pork
SEO, AEO & GEO | Website optimisation | Content strategy
INDUSTRY: PORK
The client:
Otway Pork is Australia’s leading outdoor pig producer, known in culinary circles for an obsession with quality and a deep commitment to ethical farming. Otway Pork is the kind of name that chefs know and butchers ask for.
The challenge:
Otway Pork wanted to strengthen its digital presence and increase organic discovery among consumers searching for recipes, cooking inspiration and premium pork products online.
The strategy needed to position Otway Pork competitively in search results while ensuring the brand appeared where consumers were actively seeking meal ideas, cooking guidance and product information across search engines and AI-driven discovery platforms.
Our delivery:
Balliang Consulting provides SEO, AEO and website content support focused on improving search visibility, strengthening rankings and attracting high-intent audiences to the Otway Pork website.
Our work includes:
Technical SEO audits and website optimisation
Keyword research across recipe, product and cooking-intent searches
Ongoing tracking of more than 90 targeted search terms
Competitor and search trend analysis
Development of SEO-focused recipe and editorial content
Landing page optimisation for seasonal campaigns and product categories
Meta description, title tag and on-page copy optimisation
Image alt text and website accessibility improvements
Monthly analytics reporting and strategic recommendations
A key focus of the strategy is aligning website content with the exact questions and search behaviours consumers are using online, including cooking methods, recipe inspiration, product comparisons and seasonal meal trends.
This has included optimising existing pages, identifying high-opportunity search gaps and developing search-focused recipe and editorial content designed to improve rankings while maintaining Otway Pork’s premium brand positioning.
Our impact:
Over five months, Otway Pork experienced strong growth in organic traffic, audience engagement and search visibility across priority product, recipe and brand search terms.
Ongoing optimisation and content publishing have strengthened the brand’s ability to appear in high-intent consumer searches, increasing both organic discovery and referral traffic.
Google Search impressions year-on-year increased by 407%, reaching more than 117,000 impressions per month.