Crisis communications for high-stakes data breaches

Issues and risk management | MEDIA MANAGEMENT | stakeholder management
INDUSTRY: HEALTHCARE & FINANCE
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The client:

Two high-stakes sectors. One was a leading IVF provider entrusted with highly sensitive personal health information and the other was a national property valuation firm supplying the big four banks

The challenge:

Both businesses were hit by serious data security incidents: one by a breach, the other by a cyberattack. With patient privacy, financial systems and corporate reputation on the line, both businesses faced intense media scrutiny, regulator oversight and the risk of losing stakeholder trust.

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Our delivery:

We led crisis communications and stakeholder engagement from the moment the breaches were discovered, including:

  • Message development for internal and external stakeholders

  • Media statements and Q&A preparation

  • Liaison with legal, cybersecurity and IT teams

  • Regulator and investor communications

  • Staff engagement and customer notification support

  • Monitoring of traditional and social media, with rapid response protocols

Our impact:

We helped both businesses lead with clarity during moments of high tension. Trust was maintained, media coverage stayed factual and measured, and key stakeholders from regulators to customers remained informed and reassured. What could have been a long, damaging recovery was instead managed with speed, structure and calm, thanks to coordinated communication.